dima
  • Pedralonga Winery, Pontevedra

    Labels with an Atlantic aroma
    Graphically 'paraphrasing' the name of this signature wine —“piedra larga”, or long stone—, and playing into the fact that harvests yield varying characteristics from year to year, we proposed to the owners of this winery that they collect stones which, for whatever reason, suggested to them an aspect of their harvest. The single stone stands alone on the front label, like a riddle or a visual poem. The text explaining the wine appears in a block on the back label. Some time later, the winery asked us to create a label for its "barrel-aged Albariño". The solution was to replace the stone with a shard of wood, allowing us to maintain the graphic conceptual framework and visual identity of all the labels.