By introducing ingredients from a diverse range of culinary cultures into his day-to-day cuisine, chef Andoni Luis Aduriz has developed the series Mugaritz Experiences. The products comprising this series fall by affinity into three families: “Specials”, “Seeds” and “Herbals”. When designing the brand image and packaging, we used on a set of prints that convey the idea of “tradition revisited” that characterises Experiences since, in fact, many of the ingredients now being given new applications have been used in cooking since antiquity.