• ESADE Business School, Barcelona

    Green rules to encourage sustainability
    The double meaning of the word "rule" — a dictate and, a measuring instrument — were the inspiration behind this particular campaign, the aim of which was to encourage environment-friendly work habits and routines amongst ESADE employees. By making the central element of a communication strategy a valuable asset for any worker, we prolonged the brochure’s expediency way beyond the duration of the campaign, thus preaching the example, we might say, while honing the message we set out to convey.