• Bilbao City Council

    BGØ. Bilbao Zero Gravity
    Bilbao City Council asked us to create a common aesthetic for the various artistic representations (opera, theatre, music...) programmed for 2001 under the name of “Bilbao Gravedad Cero”. So we came up with a logo for a generic name, B.GØ, to be used on all media. We then went on to define the brand guidelines in the posters and programmes, which showed symbolic objects that we photographed in such a way that the orthogonal axes and shadows disappeared, making them look like they were floating in space, as the programme’s name suggests.