Four young women executives from different professional backgrounds had come together to set up a company that organises company events. They had chosen the name Cautiva themselves due to its connotations of seduction and attraction (cautivar in Spanish means to captivate). By linking seduction with femininity we came upon the image of the siren, but we wanted to give it a less solemn, more contemporary, more amusing air, and so we used a beautiful sea bass – which ended up in the kitchen after the photography session – and the illustration of a smiling pin-up girl.