• ESADE Business School, Barcelona

    Organized yet flexible identity
    When we were asked to design a book with the brand gidelines of ESADE, we set out to create a manual that was technically impeccable yet easy to use for people, unfamiliar with graphic design. What we came up with was a style guide that clearly defines and sets out the basic elements of ESADE's visual identity while allowing sufficient flexibility for its users to apply the brand mark with creative freedom, consistency and structure.