• Pedralonga Winery, Pontevedra

    Vendetta: the experiment
    “Vendetta” is a three-legged experimental project initiated by a chef, Marcelo Tejedor, a winemaker, Miguel Alfonso, from Pedralonga, and a designer, Juan Dávila, from Cosmic. The object of the experiment is an Albariño wine, the production of which varies each year and veers away from the methods used traditionally to allow its character to mature. Playing into the images associated with the word ‘vendetta’, we used duct tape for the label and plastic for the packaging, and created this “icon-product”.