Marcelo Tejedor’s avant-garde restaurant is in the historic part of Santiago de Compostela, a monumental enclave built entirely of granite with centuries of history behind it. The brand identity we created for Casa Marcelo —graffiti-like letters on the city's ancient walls— combines the two features that best define his cuisine: innovativeness and the ability to reinvent local traditional gastronomy with large amounts of creativity. The corporate image thus combines the historical essence of the city with a somewhat rupturist, irreverent and even loutish wink of the eye.